Covid-19 has affected the economic stability of every country. Business is running haywire not knowing what exactly is to be done to retain customers and make a move forward. How can you save your business during the time of a pandemic?
Covid-19 pandemic is spreading aggressively all over the world. Business across the world has come to a standstill or maybe into a momentary halt. Managements are confused about the steps needed to mitigate risk, protect employees, and support customers. The economic uncertainties are enough to rethink how to maintain and sustain the growth of every business. Normal is something strange altogether.
People’s daily life has been affected. When people feel insecure financially, when they cut down browsing, shopping, and avoid products or services, what does that imply to your business? It’s time to re-evaluate and restructure the marketing strategy, the ability to grow and expand the business is under threat. A changing economy is hidden with opportunities as well as with troubles. Depending upon the industry, many have lost jobs, for some, it’s managing losses to bounce back the capital. A business can’t take advantage of bad times and try growing the business over it, the loyalty of a brand becomes questionable. It is time to make sensible decisions to make the business sustainable during the ordeal. It is important to make data-driven decisions and anticipate outcomes based on insight and analytics. A business can’t be competitive during a pandemic but make it open for all.
It is important to re-evaluate your marketing strategy according to the business you do. As cities are locked down and your customers are in isolation, the best way to connect to them is through the Internet. This is the chance to open digital communication a step further in your business. People will be seeking updates, answers, and ways to improve their personal and professional life. If your business has a solid digital marketing strategy, you’re in a better position to weather this storm.
HostDime, a reputed international cloud-based and server management solution provider urges business owners to rethink business through these questions.
- Does your business have a strong online presence and a user-friendly interface?
- Have you implemented a Pay per Click (PPC) to check buyers who look for your product or services?
- What’s your social media campaign idea and how with your customers take part in it?
- Have you revamp your website and made contents that suit the current time?
- Is your website delivering a superior user experience – making it easy to navigate, explaining your value proposition, and how to buy your products and services?
The business strategy should be aligned for all social media platforms to cater to all kinds of customers. If your business already has a strong online presence, try concentrating more on important aspects that are used during the pandemic. If you need to shut down your business due to lockdown, find ways to keep your employees earning by using social media for selling, putting your email list to good use, or using a video tool to reach new leads.
If you can sell your product or service online, then make a provision for that. Change the webpage content to help customers solve their issues during crises. Make your interface quick in response and deliveries made safe. You can use webinars for face to face meetings with your clients or help your customers make virtual appointments through your webpage. Try adding an online live chat feature to support the customers on a real-time quick basis. In short, be available for customers. Be responsive to all customers, regardless of the channel they choose (because they need to feel valued and trust you to deliver on your promise). Adding to this, collect customer feedback so that you can serve them better.
Managing finance during a lockdown is tedious. You can use various marketing technology and automation platforms that integrate together to provide a holistic view to your audience and streamline the workflow. You can always choose a partner in helping your business during these hard times. It can be tough to work around the clock and burden all your resources on managing, tracking, and optimization.
If you are implementing the above-said strategies, your business can actually breathe. It is also important to understand that this is a crisis and there can be opportunities and blackouts. To remain your business to grow, it is important to stay focused and seek new ways to adopt the new normalcy and to keep customers happy.
Once the lockdown is lifted and your business is opened in-store, make sure to follow these hygiene guidelines put forth by the authority.
- No handshakes: Use a non-contact method for greetings.
- Wash your hands: Employees should wash their hands when they arrive and every time they enter the premises, as well as frequently throughout the day.
- Try not to touch your face, and remind employees to do the same
- Constantly and regularly disinfect surfaces, including doorknobs, handrails, the POS system, tables, and desks.
Stay safe and grow your business.
If you need any consultation on making your business online, feel free to discuss with HostDime’s Sales team.